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Grace Tiscareno-Sato
Senior Global Marketing Manager
Unified Communications 
Siemens Enterprise Communications Group

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Patti Rager, RN, MSN, MBA
Former Chairman
President and Publisher
Nursing Spectrum/NurseWeek

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E X C E R P T S

Read three exciting excerpts from
WIN Without Competing!
“What is your Assumptions Quotient (AQ)?”

pages 25-38

CHAPTER TWO
Make No Assumptions: Open Those Doors
Your Goal: Recognize the negative consequences of making assumptions and stop making them.


 
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“The Imprisoned Candidate”

pages 148-152
from

CHAPTER EIGHT
Sharing Your Brand: Manage the Process
Your Goal: Take Charge!


 
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“Watch Jason: Expect Success”

Remembering Jason Moreno
1974-2008
Founder, Eureka Review


pages 90-93
from

CHAPTER SIX
Shaping Your Brand: the Right Fit
Your Goal: Master the match.
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