Bloggers: Be sure to read Jan’s original Q&As under the June 8th and June 15th postings
Dear Dr. Arlene,
It’s interesting to look back to the first time I blogged WIN! just a few weeks ago to see how I’ve changed. From being reactive, I’m now seeing myself as a self-employed entrepreneur determined to–yes–recreate myself to manage the entrepreneurial process in an orderly, expansive and imaginative way. But questions remain!
Two weeks ago, I was voted Freelance Journalist of the Year in the specialist journalists’ association awards. Lovely–but how to make the most of this opportunity to take myself to a new level (both income and acceptance/prestige)? I need to recognise different elements of my work schedule and their value to me in order to create slightly different goals.
There are issues that I’m passionate about (thanks for giving me permission to use this word) and here, together with the normal newspaper and magazine work, it’s probably business as usual–though with a more sensitive approach to making my pitches fit the demands of commissioning editors more perfectly.
Also, to get a financially sound and balanced life, I think must also formalise expansion into other fields:
* PR, for instance, deliberately seeking work in particular areas where I have contacts or an expression of interest. Can I/should I use my writing award to promote myself?
* NEW areas: moving away from my long-term specialist field–writing, for instance, about winning without competing. How do I make myself a perfect fit in new areas?
Yours as ever, urgently seeking signposts,
Jan the journo from London, UK
Dear Jan,
Congratulations on your award: Freelance Journalist of the Year! You should feel empowered. Use the recognition of your journalistic excellence to become a “name brand” in other fields.
Create a written pitch in which you broadcast your technical and interpersonal skills, which can make you a “name brand” journalist in any field. Focus on the skills, not the field. Perfect and practice the written pitch to overcome objections. Then proceed.
Never say that you have no experience in a particular field. Only focus on the skills and Manage the Process with the commissioning editors to steer them away from the lack of experience in that field. Highlight your award to support your strong skills. Read about Laurie. I coached her to become the dean of a school, a position she holds today with a faculty of about 40. Laurie pitched herself to stardom with almost no managerial experience. The keys to success are packaging yourself to pitch and managing the process.
Remember, you want to set the standard to WIN!. You must intrigue the commissioned editors and give them the courage to step out of their comfort zone and take a chance on a new brand . . . award-winning journalist entering a new field. If you make them feel good about themselves, they will feel good about you. After all, you will make them look good. You will be their new star!
Before embarking on pitching yourself, determine the field or fields you want to pursue. For example, business with a focus on careers. Or you may prefer a broader business perspective. I suggest not taking on more than two new fields at once, keeping healthcare until you have a strong foothold in another field. Keeping your passions in mind, list the fields. Weight the importance of each, including healthcare. The sum total of all weights should be 100%.
Right now, you are a “name brand” as a healthcare journalist. Maintain that visibility. Visualize yourself as a juggler, an entrepreneurial hallmark. Just be sure to juggle those balls to achieve the goals established in your weighting scheme. It’s up to you to Manage the Process.
REMEMBER:

Away we go!
Dr. Arlene
Visit the WIN Without Competing! website today to obtain a blogging username and password.